About Milk & Honey

Hi, I’m Lindsey Niebur, the founder of Milk and Honey.

In the fall of 2023, I began a 90 day Bible reading plan with the goal of reading the entire Bible from front to back. Along the way, I came across Leviticus 20:24, and the words “milk and honey” immediately stood out to me. At the time, I thought it would make a beautiful small business name, but I didn’t know exactly why.

Soon after, I started imagining what the logo could look like “milk” in a clean, strong serif font and “honey” in a soft, flowing script. One morning, I couldn’t sleep, so I got up and actually began designing it. Over time, I refined the logo and colors, though I still didn’t know what God intended for it.

By early 2024, the Lord made it clear: Milk and Honey was to be a Christ-centered apparel brand. Designs started flowing from Scripture, each shirt inspired by verses I was reading in my quiet time.

This was completely out of my comfort zone. I’ve never thought of myself as a leader or someone bold enough to step out in faith. Growing up I never felt like I measured up to anything. But God was teaching me that His strength shows up in our weakness, and that obedience is about trusting Him, not myself.

At first, the business was slow and steady, but when I returned to full-time work in late 2024, I began to drift. My prayer life slipped, I stopped reading my Bible, and little by little, I allowed sin and distractions to creep back in. By 2025, I was far from God, self-centered, bitter, and walking in disobedience. And yet, even in that season, God was still pursuing me.

Over and over, He reminded me of Milk and Honey through people asking about it, through conversations, even through “random” signs like a truck passing by with those very words on it. God was gently but firmly calling me to repent, return to Him, and walk in obedience.

In my lowest, when I knew I needed to pursue God again and return to Milk and Honey, two designs came to life. The first was inspired by Matthew 28:20 “I am with you always.” It reminded me that no matter how far I felt from Him, God was still right there, waiting for me to draw near.

The second design was Redeemed. Even though I was still wrestling with sin, the word redeemed kept pressing on my heart. I paired it with Isaiah 44:22 (“I have blotted out, like a thick cloud, your transgressions”) and Colossians 1:13–14 (“He has delivered us from the power of darkness”). These verses became a declaration of truth that through Christ’s blood, I was forgiven and set free.

Those two designs weren’t just creative ideas; they were turning points. They marked the moment God was calling me back to Him and reminding me that Milk and Honey wasn’t just a brand, it was His plan and His testimony through me.

Milk and Honey is more than apparel. It’s a testimony of God’s mercy, grace, and the power of repentance. Every design is meant to point back to Him, to spark conversations, and to encourage others to keep chasing after Jesus no matter where they are in their walk.

I don’t claim to have it all figured out. I still face doubts, fears, and weaknesses, but I know this: God doesn’t call the equipped, He equips the called. This business is my “yes” to Him, even when it’s uncomfortable, scary, or humbling.

Milk and Honey isn’t just about clothing. It’s about walking in obedience, pointing others to Christ, and wearing your faith as a reminder of His promises.